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Healthcare done a different way.

Proactive. Prevent and treat chronic disease. Get you 100% dialed in. The antidote to traditional healthcare.

JOHN (verbatim tone): "healthcare done a different way — proactive, prevent and treat chronic disease, get you 100% dialed in, the antidote to traditional healthcare." "Antidote" is a tone; open to verbatim headline. Brand signature (MindDatabase): "High performance healthcare for those who refuse to fade."

Find your lane See pricing up front

Scroll 2 · Lane router

One homepage that routes people into the right fit.

Routing goal: homepage → lane → qualification path. Number one goal is driving leads; a booked call is a qualified lead because John qualifies them further.

Lane 1 · Cash-pay DTC

Rebel Peak

"cash-pay, direct-to-consumer, longevity, primary care, high-performance healthcare package for individuals"

→ Income + spend qualifier → calendar or thank-you

Lane 2 · Employers

B2B

"businesses bringing Rebel plus a health share to employees"

→ Take any B2B lead · qualify size / location / renewal

Lane 3 · Budget DTC

DPC + Health Share

"budget-conscious consumers hiring Rebel as their DPC plus a health share"

→ Heavy education first · mindset fit · then ask

Scroll 3 · Seven Rebel Peak shades

Rebel Peak shades

OPEN Q FOR JOHN: Top nav with dropdowns vs single scroll with anchor links. Conception optimization needs equal billing — "should appear on the front page somehow or under a subheader."

Executive

Longevity-minded

High-performance male

High-performance female

Perimenopause / menopause

Train like a pro athlete

Conception optimization

Equal billing · men & women

Scroll 4 · BSL Phase I / II / III (MindDatabase PhaseStrip)

Where are you?

Source: PhaseStrip.astro — do not reinvent. Three phases of healthcare BSL (business, strategy, language).

I

Traditional Healthcare

Reactive. Waiting rooms. Seven-minute appointments. "Let's keep an eye on that." You've moved past this.

II

DIY Optimization

Proactive but fragmented. Oura, Whoop, CGM, trainers, nutritionists, podcasts. You're the quarterback, the coach, and the GM. It's exhausting.

III

Managed Care

One physician-led team. One coordinated plan. Unlimited access. You stop managing. You start living.

You are here

Scroll 5 · Clinical data (not gated)

Clinical impact on metabolic health markers

JOHN: charts and graphs on the site (not gated). Placeholders until real cohort charts ship.

A1c / metabolic

[Chart placeholder · cohort A1c]

Hormones / recovery

[Chart placeholder · markers]

Scroll 6 · Reviews

Vast repository of positive online reviews

"Placeholder review card — pull from Trustpilot / Google."

★★★★★

"Placeholder review card."

★★★★★

"Placeholder review card."

★★★★★

Scroll 7 · Credentials

Top-of-class physician + strength + dietitian credentials

Dr. Alec Weir

Chief Medical Officer (never "physician lead")

Strength & conditioning

Full team · not doctor-only visits

Dietitian

Physician-led team with dedicated dietitian

Scroll 8 · Sponsored athletes

Who trusts this team

Open to full features with photos and short quotes.

Morgan Pearson

Two-time Olympic medalist · triathlon

"Quote placeholder — athlete feature."

Gina Serino

High-performing triathlete · scientist at NASA

"Quote placeholder."

Ed Latimore

Boxer · comeback at age 40

"Quote placeholder."

Scroll 9 · Transparent pricing

All pricing right up front

JOHN: "All pricing right up front" — people self-qualify. Source: existing site + rha-product-facts.md

Rebel Peak

$697/mo · $6,970/yr

Full team: medical, strength, diet, genetics. Pro-athlete style treatment.

Check Peak fit

Rebel Health

$399/mo · $3,999/yr

Doctor-led plan · spouse 15% off · initial panel more than 100 biomarkers (~$450 labs separate) · 3,000+ tests available

Full pricing

Scroll 10 · Video assets (future)

Video

[Placeholder for future video assets — room reserved]

Scroll 11 · Blog

Education lives here

Migrate and restructure existing blog posts, videos, FAQs. Do not reinvent BSL messaging.

Browse blog

Scroll 12 · App handoff

Sign up → log into onboarding

JOHN: "clean flow from the marketing site for somebody who wants to just sign up and then log right into the whole onboarding sequence." Separate web app (EMR + AI) built by another team.

See handoff wire

Scroll 13 · Final CTA

Book the call. John qualifies further.

Book discovery call Start Peak qualifier Talk B2B